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Adidas photo

The athletic footwear DSO benchmark has remained stable over the past four years. Above, the cover of the Adidas annual report.

DSO and bad debt benchmarks improved even as overall liquidity and solvency worsen in the multi-billion dollar global world of athletic footwear.

Nike and Adidas are two of the most well-known brand names in the world as their athletic footwear have been worn by professional and amatuer athletes for years in just about every competitive sport.  A closer look at the two industry giants reveal they are also doing well in collections effeciency as both companies have DSO figures below the industry benchmark, according to 2018 data from CreditPulse.