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Case Study: How Nowadays Scales Without Risk
Company
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June 18, 2025

Case Study: How Nowadays Scales Without Risk

How Nowadays scaled while keeping risk at bay.

As demand for their products surged, the finance team at Nowadays was under pressure to move quickly without compromising credit quality. Manual applications, limited data on smaller retail partners, and slow decisioning created operational drag. Every bottleneck risked slowing revenue growth. Or worse, approving the wrong customers.

Industry: Food & Beverage
Company Size: Mid-market

The Challenge

As demand for their plant-based products surged, the finance team at Nowadays was under pressure to move quickly without compromising credit quality. Manual applications, limited data on smaller retail partners, and slow decisioning created operational drag. Every bottleneck risked slowing revenue growth. Or worse, approving the wrong customers.

Speed wasn't enough. They needed confidence.

The Solution

Nowadays partnered with Credit Pulse to upgrade their credit operations and support their growth strategy. They implemented a digital credit application to streamline onboarding and layered in real-time insights on customer health, even for small and private retailers that traditional bureaus often miss.

With Credit Pulse, the finance team was able to:

  • ✅ Replace manual workflows with a seamless, digital credit application
  • ✅ Surface richer credit insights, even for mom-and-pop retailers
  • ✅ Monitor account risk continuously with predictive analytics

The Result

Nowadays now moves with speed and confidence. Their finance team makes faster approvals with less guesswork, sales sees fewer delays, and the company can scale without exposing itself to hidden credit risk.

  • 50% reduction in onboarding time via a digital application
  • Proactive monitoring to highlight customers with upsell opportunities
  • Clear reporting to share portfolio risk levels with leadership

Nowadays now runs on a credit infrastructure designed for scale—fast-moving, fraud-aware, and smart enough to support both big-box and small retail partners. One system, one source of truth, and fewer surprises as they expand.

Melanie Albert

VP of Customer Success

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