Privacy Policy

Last updated: August 14, 2025

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service and tells you about your privacy rights and how the law protects you. We use your Personal Data to provide and improve the Service. By using the Service — including our website and application — you agree to the collection and use of information in accordance with this Privacy Policy.


Interpretation and Definitions

Interpretation

Words with an initial capital letter have meanings defined under the following conditions. These definitions apply regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Credit Pulse.
  • Cookies are small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history, among other uses.
  • Country refers to: New York, United States.
  • Device means any device that can access the Service, such as a computer, cellphone, or digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website and the Application.
  • Service Provider means any natural or legal person who processes data on behalf of the Company.
  • Third-party Social Media Service refers to any website or social network through which a User can log in or create an account to use the Service.
  • Usage Data refers to data collected automatically, generated by the use of the Service, or from the Service infrastructure itself (for example, page visit duration).
  • Website refers to https://www.creditpulse.com/.
  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service — including our website, application, and credit application features — we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, evaluate creditworthiness, or verify identity. This may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Job title, company name, and business contact details
  • Information provided by trade references, including contact names, business names, phone numbers, and email addresses
  • Identity verification information for signers, including name, email address, IP address, and location at the time of signing

We may collect Personal Data from multiple parties, including:

  • Applicants — individuals or entities applying for credit.
  • Authorized Signers — individuals who sign on behalf of the applicant.
  • Trade References — individuals or entities providing payment history or creditworthiness information about the applicant.
  • General Website and Application Users — individuals interacting with our website or application even if they are not completing a credit application (e.g., browsing, registering, submitting forms, or engaging with content).

Usage Data

Usage Data is collected automatically when using the Service — whether on our website or application — and may include information such as your Device’s Internet Protocol (IP) address, approximate location, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

Information from Third-Party Social Media Services

The Company allows you to create an account and log in to use the Service through the following Third-party Social Media Services: Google, Facebook, Instagram, Twitter, and LinkedIn. If you register through or otherwise grant us access to a Third-Party Social Media Service, we may collect Personal Data already associated with your account, such as your name, email address, activities, or contact list. If you choose to provide additional information during registration or otherwise, you give the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies (beacons, tags, and scripts) to track activity on our Service and store certain information, improve the Service, and analyze usage. Cookies may be "Persistent" (remain after going offline) or "Session" (deleted upon browser close).

  • Cookies or Browser Cookies. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Service.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons that, for example, allow us to count users who have visited certain pages or opened an email.

Cookies We Use

  • Necessary / Essential Cookies (Session; administered by us): essential to provide services and enable user authentication and fraud prevention.
  • Cookies Policy / Notice Acceptance Cookies (Persistent; administered by us): identify if users have accepted the use of cookies.
  • Functionality Cookies (Persistent; administered by us): remember choices such as login details or language preferences to provide a more personal experience.

For more information about the cookies we use and your choices regarding cookies, please see our Cookies Policy or the Cookies section of this Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data — including data from applicants, signers, trade references, and general website/application users — for the following purposes:

  • To process and evaluate credit applications, including verifying the identity of applicants and signers, contacting trade references, and assessing creditworthiness.
  • To operate and improve our website and application, including personalization and analytics.
  • To provide and maintain our Service, including monitoring its usage.
  • To manage your Account as a registered user of the Service.
  • To contact you by email, telephone, SMS, or push notifications regarding your application, account, or related matters.
  • For the performance of a contract, including providing products or services you have requested.
  • To detect, prevent, and address fraud or security issues.
  • To comply with legal and regulatory obligations related to credit decisioning, anti-fraud, and record retention.
  • For internal business purposes such as data analysis, improving our Service, and training our credit risk models.
  • For business transfers (e.g., merger, acquisition) as described below.
  • For other purposes, such as identifying usage trends, determining the effectiveness of promotional campaigns, and improving user experience.

Sharing of Your Personal Data

  • With Service Providers: to monitor and analyze the use of our Service, to contact you, or to support the Service on our behalf.
  • For Business Transfers: during negotiations of, or in connection with, a merger, sale of assets, financing, or acquisition of all or a portion of our business by another company.
  • With Affiliates: requiring those affiliates to honor this Privacy Policy.
  • With Business Partners: to offer you certain products, services, or promotions.
  • With Other Users: when you share personal information or interact in public areas of the Service.
  • With Your Consent: for any other purpose with your consent.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or when we are legally obligated to retain this data for longer periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

Delete, Access, and Correction

Delete Your Personal Data. You have the right to delete or request that we assist in deleting Personal Data that we have collected about you. Our Service may give you the ability to delete certain information about you from within the Service.

You may update, amend, or delete your information at any time by signing in to your Account (if you have one) and visiting the account settings section that allows you to manage your personal information. You may also contact us to request access to, correct, or delete any personal information that you have provided to us.

Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so.


Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Other Legal Requirements

The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

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